Srinagar- The 3rd International Conference on contemporary business trends in partnership with the Confederation of Indian Industry (CII)’s began on Saturday at National Institute of Technology (NIT) Srinagar.

The conference is being organized by the Department of Humanities, Social Science and Management. The inaugural session was presided over by Prof Furqan Qamar (Centre for Management Studies, Jamia Millia Islamia New Delhi), who was Chief Guest on the occasion.

The podium was also shared by Dean R&C, Prof. (Dr.) M.F. Wani, Registrar NIT Srinagar, Prof. Syed Kaiser Bukhari, HOD HSS&M, Prof. Tanvir Jalal, Dr. Rahul Mirchandani, Head Aries Agro Limited and Head CII Srinagar, Mr. Khurshid Dar.

While Dean Faculty Welfare, Prof. G.A Harmain, Dean Alumni and International Affairs Prof. Nazir Ahmad Sheikh, Dr.Sheikh Shahid Saleem, Dr. Tahir Ahmad Wani, faculty members of HSS&M department and other personalities were present on the occasion.

In his key address, Prof. Furqan Qamar said change is inevitable and in order to keep match the expectations of change, we need to keep learning.

He said today’s rapidly changing business landscape, it is indeed crucial for individuals and organizations to continually innovate and adapt to stay relevant.

“Keep a track on industry trends, technological advancements, and customer preferences. Encourage and reward creativity within your organization. We have to invent and reinvent things to keep ourselves updated in the business,” Prof. Qamar said.

He further said there are always challenges in business. Every time there is change and we have to provide an appropriate response to it. He also cited many examples in the world how top brands have survived despite challenges and many also collapsed.

Dean R&C, Prof. (Dr.) M.F. Wani said there are a number of challenges to business in any part of the world including Kashmir. The market rates are always fluctuating and there is no business plan applied on the ground, he said.

“So, it is crucial to conduct a thorough assessment of the local context and seek guidance from local experts or business associations when implementing these solutions,” he said.

Prof. Wani cited examples of losses of apple industry, handicraft business and local markets in Kashmir. He said there is a need to address those issues and provide solutions, so that they can stay relevant in the present scenario.

In his inaugural address, Registrar NIT Srinagar, Prof. Bukhari said during the last few years, the economic landscape has transformed drastically all over the world, primarily due to the imprints of Covid pandemic.

He said the same has been the case with India. Market demand investments and our government has been encouraging public-private participation to rake up domestic investments in order to foster domestic production and reduce the economic disparity.

“The two-day conference will provide young researchers and participants with opportunities to present their research findings, projects, or innovative ideas through technical sessions, or panel discussions. This allows them to gain visibility and receive valuable feedback from experts and peers,” Prof. Jalal said.


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