Apple enthusiasts will be able to get their hands on the latest line-up of iPhones — iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max — with prices starting at Rs 69,900 onwards later this month.
“Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max…availability beginning Friday, September 24,” Apple said in a statement.
Customers can get iPhone 13 Pro for Rs 1,19,900 (onwards) and iPhone 13 Pro Max for Rs 1,29,900 (onwards) from Apple’s online store, it added.
The iPhone 13 will be available for Rs 79,900, while iPhone 13 mini will be priced at Rs 69,900.
The phones will also be available through Apple Authorised Resellers and select carriers, the statement said.
“Our Pro lineup pushes the limits with our most advanced technologies for users who want the very best iPhone. Best in class performance, best in class camera experience, great durability, larger displays and incredible design. This year, we build on that in a major way,” Apple CEO Tim Cook said during the launch event on late Tuesday night.
The iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage.
According to Counterpoint Research Director Tarun Pathak, Apple now has a very aggressive entry point, starting with iPhone SE 2020, going till iPhone 13 Pro Max.
“However, we believe that it’s the iPhone 12 series that is likely to gain traction in India and take on the baton from iPhone 11, that until last quarter captured around 60 per cent of the overall iPhone sales. Apple is likely to capture a 2.4 per cent share in the coming Q4 2021 and will end the year as its highest ever crossing 4 million shipments,” he added.
Pathak noted that the share of the new iPhone within overall Apple sales during the launch quarter increases year-on-year and this year too, it will be the same – driven by iPhone 13.
Apple continues to go aggressive on trade-ins as well, he added.
“We think that iPhone 12 too will benefit from the price cut the most, even better than iPhone 11, and is likely to be the best seller for the festive season. This will also help the premium to reach a record share of the overall smartphone market in India with Apple likely to lead in the launch quarter,” Pathak said.
India is among the key growth drivers for Apple. Strong double-digit growth in markets like India and Latin America had helped the iPhone maker report double-digit revenue growth at USD 81.4 billion – a new record for the June quarter.
The company does not provide country-specific numbers.
Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, has been aggressively ramping up its presence in the Indian market.
